Optimisation

How good are your instincts?

Seasoned digital marketers who deliver the ROI mere mortals can only dream of, never tire of serving audience segments with amazing experiences across the digital landscape. Instinctively, they appreciate personas who contribute to their success and ensure they’re duly served.

Figuring out constituents of the ideal journey, be it aesthetic elements such as the hero image, colours, call to action, layouts, or even functional aspects such as the length of a process or the persuasion architecture employed are always fair candidates for A/B and Multi-Variate Tests but it always helps to identify quick wins and then, prioritise what could drive maximum impact.

Over the years, firms veered away from conversion rate optimization, wanting the right people, technology, strategy or unable to hear the voice of customer, get senior management blessings (did you say the HiPPO needs to be muted?). Now, we agree common sense is not so common but can you afford to lose out on any more revenue?

We have advised global brands within Financial Services, Healthcare and Telecommunications verticals on personalization, targeting and conversion optimization and since our penchant for optimization is always high, we’d be quite keen on transferring knowledge and best practices.