Marketing Analytics

Innovative media and technology vendors continue to introduce new metrics, gifting you more to consider when measuring growth. The real challenge lies in how you use the data to spur an enviable competitive advantage.

Your stakeholder’s appetite for reports and dashboards may be seasonal but generally, have an insatiable hunger for actionable insight. The analytics team’s ability to cater, determines not just their calibre but also, the company’s prospects for achieving business goals.

The forward thinking marketer is usually keen on the latest technology for marketing campaigns, analysis, automation, et al to procure a better understanding of the customer’s interests, before embarking on drives to serve targeted offers and experiences.

At Stradva, we feel shiny new kit is always fun to play with but prefer focusing our energy on striking that balance between wants and needs whilst enabling a data driven culture.

We’ve helped some of the world’s largest firms redefine their approach to marketing analytics, consolidating diverse business interests and various data sources so if you have an intriguing marketing analytics challenge, we’d love to hear from you!