If you’re planning to visit St. Paul’s between 23 – 24 October, you’re bound to bump into some of the brightest marketing minds from all over Europe, if not further afield as 400 delegates arive for the most forward thinking global digital analytics forum – eMetrics London 2013.
The eMetrics conference has always been the conference to go to if you want to learn about the latest methods and successes, analysts at the most innovative companies have adopted to galvanise customer insights and further their competitive edge across global markets.
The agenda seems set to provide for interesting conversations around how firms are tackling their challenges to understand customers better, optimise sensibly, use marketing budgets more effectively and also, brace ourselves for the privacy challenges ahead!
We are a tad bit more excited as our very own, Founder & Principal Consultant, Jabir Salam is sharing the stage with the global oil and gas industry leader – Royal Dutch Shell’s Digital Analytics Manager, James Cornwall to deliver the opening keynote on Multinational Analytics – A different kind of numbers game.
Here’s the excerpt regarding the keynote from the eMetrics website :
“In corporate environments, analytics challenges are vast and complex. Stakeholders need to make decisions based on the best information available. James and Jabir take you through how Shell has put analytics at the heart of their online presence, spreading data through the organisation to make sure it gets used effectively “
We’re not say anything more about the keynote which promises to enlighten you on how a data driven culture is being fostered as we’d rather you enjoy it at the conference! Of course, you can always go talk to Jabir at the conference and for those of you who can’t make it to the venue, expect an update here with the slides right after!